Project Nightfall

The problem

Booking a DJ in Toronto means scrolling directory sites, messaging a dozen people and comparing quotes that don’t line up. DJs pay listing or membership fees whether they get booked or not, and neither side has protection if a gig falls through.

What we built

Project Nightfall flips the directory model. Clients answer a short event intake (date, type, venue, crowd, budget) and get a shortlist of DJs who fit, rather than every listing in the city. DJs keep their own rates and pay nothing to join. The platform only earns a 10% commission when a booking is completed.

• Structured event intake that drives DJ matching
• DJ profiles with rates, genres and event types
• Payments held in escrow through Stripe Connect and released after the event
• A booking guarantee backed by a dedicated reserve, with a two-sided dispute process
• Founding roster signup and client inquiry forms on the live landing page
• Full business model, pitch deck and product requirements written before the first line of the app

Use cases

• A couple planning a wedding gets three DJs who play their style, within budget, already free on their date
• A corporate event planner books a DJ with payment protected until the night is done
• A working DJ gets real leads without paying a monthly fee to be listed

Traction

15 DJs and promoters were in the pipeline after the first 8 days of outreach.

Stack

• Landing page live
• platform in development