Booking websites for salons, lash artists and barbers.

The problem with booking through DMs

Booking through Instagram messages works when you’re starting out. Then it starts costing you. Every booking is a conversation. Questions about prices and times you’ve answered a hundred times. Clients who book and don’t show, because there was nothing at stake. Appointments spread across your DMs, your notes app and a calendar.

Third-party booking apps help, but they send your clients to a page that doesn’t look like your brand, often with other businesses listed next to yours. And most of them charge you every month whether you’re busy or not.

Case study: Stargaze Lash Artistry

Stargaze Lash Artistry is a lash studio in Montreal. Bookings came in through DMs and a third-party scheduler that didn’t match the brand. The studio was spending $500 on Facebook ads and getting nothing back. And as a Quebec business, the site had to work in French and English.

We built a full French and English site to Quebec’s language and Law 25 privacy requirements, with a video hero made from the studio’s own footage, a gallery of real client work, and a full menu with prices for every set, fill and add-on. The site is live, and the custom booking system is in build: real-time availability, deposits by Interac e-transfer, a cancellation policy built into the flow, and email and text confirmations and reminders. We also replaced the ad strategy that wasn’t working.

The goal is simple: a client can book a fill in French at 11pm without sending a DM, and the artist sees every booking and deposit in one place instead of across three apps.

What a salon booking site includes

• Your full service menu with prices, durations and add-ons, so clients know what they’re booking
• Live availability, so clients only see times you can actually take
• A deposit at booking and your cancellation policy in the flow, so no-shows cost less
• Confirmation emails and reminders that go out without you lifting a finger
• A gallery of your real work, since that’s what sells a lash set, a cut or a colour
• A dashboard where you see the day’s appointments and set your hours and days off
• Built for phones first, because that’s where your clients come from Instagram

Pricing

A site with a booking system is our Growth package, from $3,500 CAD, usually 3 to 5 weeks. If you also want us to run your Instagram and Facebook ads, Premium (from $9,800) includes Meta ads setup and three months of management, plus custom features and three months of the care plan. Ads on their own are $650/month plus ad spend.

You get a fixed quote within 24 hours of a free call. Half to start, half at launch, and a $500 deposit holds your start date. Your domain, site and logins are in your name.

Built for one-chair studios and busy salons

Whether you work alone from a home studio or run a salon with several chairs, the booking system is built around how you actually take appointments. On the call we go through your services, how far ahead clients can book, how much notice you need, and how deposits and cancellations should work, then build it that way.