Personal trainers and coaches
Booking websites for personal trainers and coaches.
Your time is the product. If a new client has to message you, wait for a reply and go back and forth on times, you lose some of them before the first session. A booking website lets them read about how you work, pick a session and book it, while you’re busy training someone else.
What gets in the way of new clients
Most trainers and coaches run bookings from their phone: DMs, texts, a calendar app and a payment app. It works until it doesn’t. Leads go cold while you’re mid-session. Clients forget sessions because nobody reminded them. You spend evenings answering the same questions about prices, locations and packages.
A website that explains what you offer and lets people book is the fix. It answers the questions before they’re asked, and the booking system does the scheduling, confirmations and reminders for you.
What we build for trainers and coaches
- Clear pages for what you offer: one-on-one sessions, consultations, programs or online coaching
- Online booking that only shows the times you can actually take
- A deposit or payment step, so booked sessions are committed sessions
- Confirmation emails with reschedule and cancel links, and reminders before each session
- An admin dashboard where you set your hours and days off and see every booking
- A free consultation or intro call as its own booking type, if that’s how you sign clients
See how it works
We don’t have a trainer case study to show you yet, so we won’t pretend otherwise. What we can show you is the booking system on our own homepage. It works the way a trainer’s intro call booking would: 14 days of live availability, free 20 minute calls, protection against double bookings, and confirmation emails with reschedule and cancel links. Book a call with it and you’ll see your client’s side of the experience.
We’re also building a booking system for Stargaze Lash Artistry, a Montreal studio, with deposits by Interac e-transfer, a cancellation policy in the flow, and email and text reminders. Session-based businesses have the same problems, and the same features solve them. Both case studies are linked below.
Pricing
A full site with booking is our Growth package, from $3,500 CAD, usually 3 to 5 weeks. Session packages, memberships, class capacity or a client portal are custom features: they’re part of Premium (from $9,800) or quoted separately after our call, so you only pay for what your business needs.
If you just need a professional site with a contact form to start, Starter is from $1,500 and you can add booking later. Every project gets a fixed quote within 24 hours. You pay 50% to start and 50% at launch, and the site, domain and logins are in your name.
Built to be found and to convert
Every site includes basic SEO, so people searching for a trainer or coach in your area can find you, and every page is built for phones first. If you run ads on Instagram or Facebook, we can manage them and send the clicks straight to a page where people can book.
Related case studies
Questions
Can clients book a free consultation online?
Yes. A free intro call or consultation can be its own booking type, with its own length and availability, separate from paid sessions.
Can the site handle session packages or memberships?
Those are custom features. They’re included in Premium (from $9,800) or quoted separately after our call, depending on what you need.
Do you have trainer clients I can look at?
Not yet. You can try the booking system on our own site, and see the Stargaze Lash Artistry case study for a session-based business. We won’t show you work we haven’t done.
How much does a booking website for a trainer cost?
A full site with booking starts at $3,500 CAD (Growth). A Starter site without booking starts at $1,500.
I coach online. Does location matter?
No. We’re based in Toronto, but most of the work happens online, so we work with coaches wherever they are.